Eleanor Ager Realty selects Web Architects to manage search engine marketing campaign for 2005.

Eleanor Ager Realty selects Web Architects to manage search engine marketing campaign for 2005. This Boca Raton brokerage specializes in selling homes in and around the Boca Del Mar and Montoya Circle areas of greater Boca Raton and Delray Beach, as well as Coral Springs, Parkland, Deerfield Beach, Pompano Beach and other areas in Palm Beach and Broward Counties in South Florida.

"This online marketing push will consist of a balanced approach including PPC (Pay Per Click) advertising on Google and Overture, PPI (Pay Per Inclusion) advertising on select heavily trafficked or real estate-specific directories like Yahoo! and realestateabc.com, free and low-cost cross promotional opportunities, and good old fashioned site optimization.", according to Mike Ward of Web Architects.

Mona Fisher, principal of Eleanor Ager Realty, cited a highly competitive environment as the motivating factor behind their decision to embark upon a professionally managed SEM campaign.